How to Remove a Negative Review on Amazon (Step-by-Step Guide)

Introduction: The Importance of Managing Negative Amazon Reviews

Amazon reviews hold significant power over your business. With over 90% of shoppers relying on reviews before making a purchase, a single negative review can impact your sales, visibility, and even your chances of winning the Amazon Buy Box.

Many sellers wonder:

• How do I remove negative feedback on Amazon?

• How do you remove a negative review?

• How do I deal with negative reviews?

• How do I remove fake reviews on Amazon?

Whether you're dealing with fake, defamatory, or policy-violating reviews, or simply want to improve your overall rating, managing your Amazon reviews properly is essential. This guide will walk you through how to remove a negative review on Amazon, handle reviews that cannot be deleted, and prevent future negative reviews.

Step-by-Step Guide to Removing a Negative Amazon Review

Amazon allows sellers to request the removal of specific types of reviews that violate its policies. Follow these steps to determine whether a review qualifies and take appropriate action.

Step 1: Use the Free Negative Review Analysis Tool

Not sure if a negative review qualifies for removal? Save time and avoid frustration by using our Free Negative Review Analysis Tool.

✔️ Scans reviews for potential policy violations.

✔️ Provides removal eligibility rankings (low, medium, high).

✔️ Gives personalized guidance on how to dispute reviews successfully.

📌 Try the free Instant Assessment negative review tool now! and take control of your business reputation!

Step 2: Identify If the Review Violates Amazon’s Policy

Amazon only removes reviews that breach its guidelines. A review may be eligible for deletion if it:

✅ Includes offensive language, hate speech, or personal attacks.

✅ Mentions private information (e.g., email, phone number, URLs).

✅ Is a fake or competitor-generated review.

✅ Does not relate to the actual product (e.g., complaints about shipping).

✅ Contains promotional content, links, or solicitations.

However, Amazon does NOT remove reviews simply because they are negative, unless they violate these policies.

Step 3: Report the Review to Amazon

If you find a review that violates Amazon’s guidelines, you can request removal through:

1. Report Abuse Directly from the Review Page

• Navigate to the negative review on your product listing.

• Click the "Report" button under the review.

• Select a reason for reporting the review.

2. Contact Amazon Seller Support

If the review is severely damaging or clearly violates policy:

• Log in to Amazon Seller Central.

• Go to Help > Get Support.

• Select "Report a review violation" and provide details.

• Attach screenshots or order IDs to strengthen your case.

💡 Pro Tip: If your request is denied, escalate the case by contacting Amazon’s Executive Seller Relations for further review.

Step 4: Reach Out to the Customer to Resolve the Issue

If the review does not violate policy but is based on a misunderstanding, try customer engagement:

• Contact the buyer via Amazon's "Contact Customer" tool (available to Brand Registered sellers).

• Offer a refund, replacement, or solution to resolve their issue.

• Avoid asking them to delete or change their review, as this violates Amazon’s policies.

💡 Success Tip: If you successfully resolve the issue, the customer may update or delete their review voluntarily.

Step 5: Escalate to Amazon (If Necessary)

If Amazon refuses to remove a review even when it violates policy, take these additional steps:

1. Reopen the case and provide more evidence.

2. Submit a follow-up ticket through Amazon Seller Support.

3. Email Amazon’s Community Help Team (community-help@amazon.com).

If a review is clearly from a malicious competitor, report it to Amazon’s Brand Protection Team for further investigation.

How to Handle Negative Reviews That Can’t Be Removed

If the review does not qualify for removal, you can still minimize its impact and protect your reputation.

1. Respond Professionally

Even though Amazon no longer allows public responses to reviews, you can still take action:

• Acknowledge the issue and express a commitment to improvement.

• Offer support via Buyer-Seller Messaging.

• Use the "Contact Customer" feature if you're Brand Registered.

  
  

💡 Pro Tip: A professional and helpful response can turn an unhappy customer into a loyal one.

2. Encourage More Positive Reviews

Counter negative feedback by increasing the volume of positive reviews:

✔️ Use Amazon’s Review Request Button – Found in Seller Central, this feature allows you to request reviews from verified buyers.

✔️ Enroll in Amazon Vine Program – Send products to trusted reviewers who leave detailed feedback.

✔️ Deliver exceptional customer service – Fast responses, quality control, and proactive issue resolution boost positive feedback.

✔️ Automate Review Requests – Use tools like FeedbackWhiz or Jungle Scout Review Automation to increase review volume.

📌 A consistent flow of positive reviews helps drown out a few negative ones.

How to Prevent Negative Reviews on Amazon

The best way to manage negative reviews? Avoid them in the first place! Here’s how:

1. Provide Accurate Product Descriptions

• Ensure product photos and descriptions match the actual item.

• List dimensions, materials, and specifications clearly.

• Avoid over-promising features.

  
  

2. Improve Customer Support

• Respond to inquiries within 24 hours.

• Offer hassle-free returns and refunds when necessary.

• Address customer concerns before they escalate into a bad review.

  
  

3. Optimize Packaging & Shipping

• Ensure safe packaging to avoid damages during shipping.

• Use Amazon FBA for faster, more reliable delivery.

• If shipping independently, choose trusted logistics providers.

  
  

4. Monitor Your Listings for Fake Reviews

• Keep track of new reviews daily.

• Use Amazon seller tools like Helium 10, Jungle Scout, or AMZ Tracker to detect suspicious reviews.

  
  

Final Thoughts: Protect Your Reputation on Amazon

Managing Amazon reviews is not just about deleting the bad ones—it’s about proactively protecting your brand and enhancing customer trust.

Key Takeaways:

✔️ Use the Free Negative Review Analysis Tool to check if a review qualifies for removal.

✔️ Report policy-violating reviews using Amazon’s Seller Support and abuse reporting tools.

✔️ Resolve customer complaints professionally to encourage them to update or remove their review.

✔️ Increase positive reviews to offset occasional negative ones.

✔️ Prevent future negative reviews by improving product quality, service, and fulfillment.

Take Control of Your Business Reputation Today!

📌 Try the free Instant Assessment negative review tool now! and protect your brand from damaging feedback.